The advertising industry is known for being extremely competitive – but what industry isn’t? Don’t let that put you off. If you have creativity, commitment and a strong degree, there’s no reason you shouldn’t succeed in the world of advertising. There are many different types of marketing and advertising careers. Whether you want to start your career as a copywriter, a marketing executive, a media planner, or a social media manager, it’s vital to build a portfolio of your previous work and to make sure your application stands out.